October 23, 1940 – August 26, 2009

Imagine if a teen brand could capture teen emotion the way Ellie Greenwich did in her music. If a brand is the feeling a consumer has for a product or service, it would definitely be unique. "Be My Baby," "Leader of the Pack," "Christmas (Baby Please Come Home)," "River Deep, Mountain High," "Tell Laura I Love Her," "It's My Party," "Maybe I Know," "Today I Met the Boy I'm Gonna Marry," "Chapel of Love," "Hanky Panky" and so on, they had all the intensity and the melodrama without cliche or Hallmark card sappiness. It's not difficult to imagine those feelings depicted in a Gap or Juicy Couture video...an acne cream, a hair product, a teen site, a back pack, a phone, whatever. And the bonus? It would be a tribute to a woman who wrote some of the greatest songs of our time (!).