Some people are driven by inspiration, others by
provocation, still others by desperation. In this instance, I was driven by
Manny the snowplow guy. Manny is the Guatemalan version of Mr. Magoo. He's not near-sighted, like the character, but he's an easily distracted, jolly sort of bungler who, quite appropriately, doesn’t get my name right. During
this terrible snowstorm, Senor Magoo cheerfully gave me a ride in his truck to the train
station. We arrived safely, too.
"Thanks for the ride, Manny."
"You are welcome, Mr. Mark."
"You are welcome, Mr. Mark."
On that snowy day, “Mr. Mark” echoed. I
remembered when I first met Manny to talk about regularly cutting my grass. I introduced myself and while his English wasn't great, we managed to agree on a price and a
few additional landscaping jobs. I immediately liked him. We shook
hands and when he left he said, “Thank you very much, Mr. Mark.” I wasn’t quite
sure I heard it right – 'Did he just call me Mr. Mark?'
Is there something about Guatemalan Spanish that makes "Marty" tough to pronounce? I've no idea. I’ve known Manny
now for 12 years, during which time the landscaping job led to the snowplowing
job and his reliability extended to him always calling me Mr. Mark. Once, I tactfully corrected him but he bungled his way back to his boisterous, “Hi, Mr. Mark,” “Thank
you, Mr. Mark,” “We need to fertilize, Mr. Mark,” as if I had never said a word. My wife, Felicia, corrected him as
well, but that also went nowhere. He probably uses the language barrier as an
excuse to avoid saying things that don’t roll off his tongue. Regardless, as
far as Manny goes, I am Mr. Mark; and as far as I’m concerned, I’m okay with
that.
Hmmm. Did you ever meet someone who seemed to speak
a different language and no matter how you tried, it was clear you were from
different planets? For some reason, this Mr. Mark thing reminded me of the
often unbridgeable gap between account people and creative people. I say one
thing and they hear something else. And vice-versa. Sometimes there’s a comical
absurdity to it that is similar to Manny’s always calling me Mr. Mark:
Account Person: I think that
idea is off strategy.
Me: What idea?
A psychologist friend of mine says that creative
people are motivated by visions and feelings, while account people are driven
by results. I buy that. It’s why creative shops and creative cultures aren’t
likely to be led by account guys. Results are pre-determined and great work can’t
quite be predicted. For me, it’s perfectly clear.
Sure, if some people want to call me Mr. Mark, fine.
I’m used to it. But this year, as I venture into a new life, I need to be sure to
let them know that I hear something slightly different and that I should hold on to whatever it is that really drives me, on that crooked road to a cool
place.
No comments:
Post a Comment