Everybody wants a Gaga, Apple or Swiffer name for their new product or company. In a name, we crave something unique, something eye-catching that captures our essence and points the way to success. Out of curiosity, I Googled “how to pick the perfect name” and a tsunami of guidance came at me, everything from how-to articles, best-way advice, steps, tips and processes –– page after page of the stuff. And if I were to go through each one, I bet there would be no evidence suggesting that this is a good name for a tanning salon.
If you look carefully, you will see that Electric Chair went out of business. And if the name wasn’t entirely to blame, perhaps the method with which the owner chose to char the customers had something to do with its demise. God, I hope it was just the name.