Sunday, May 9, 2010

Very direct mail in Cabo San Lucas

I was putting on socks for the first time in a week –– ugh! what a pain, how constricting these woolen tubes were, how hot they were, these shackles of civilization.

Evidently, it had been a relaxing vacation. Six days in Cabo San Lucas had done the trick, unwound the coil of stress and replenished the body with healthy, fresh food and sun.

No! No, I don't want to go home!

"Did you see this?" my wife asked. She handed me a card and envelope, left on our night stand by hotel management. I finished tying my sneakers and read the following:

"Dear Mr. Orzio & Ms. Lonigro. It has been our great pleasure to have you as our guest in paradise. If you are leaving us reluctantly, with a heart brimming with pleasant and endearing memories, then we'll surely see you again. We look forward to welcoming you back. Sincerely, Akis (signed) Neocleous."

Was Akis telepathic? Akis reached out at the right time with the right message. I loved the, "If you are leaving us reluctantly, with a heart brimming with pleasant and endearing memories..." –– not too presumptuous and just enough to spark all the pleasurable imagery from the past few days.

How often do we forget to simply thank consumers for purchasing our product or service? How often do we miss such opportunities to set up the next sale?

My wife and I will definitely return.