Wednesday, November 26, 2008

"Lisa Rinna admits to having too much plastic surgery." -Daily News

Animals don't even try to look any different from what nature intended. They accept whatever shells, scales, plumes, pelts, and prickly spines they are given. The armadillo gives no thought to his long nose; the manatee doesn't care about a few extra pounds; the gopher cares less about his overbite. And, when the deer's fur changes automatically with the season, it's fine with the deer. When the tree frog fades from grass green to stone grey, no one hears a ribbit out of him. The conscious impulse to change one's appearance is found only among humans; the impulse to advertise oneself is, I suppose, part of who we are. Obviously, there is a point at which we get carried away with this advertising, when cheek lifts, bubble lips, bubble boobs and waxed eyebrows deviate too far from what nature intended. Where's the limit? In the current state of advertising, vain, me-me-me communication is becoming less effective and marketers look increasingly for something a little more humble, a little more "authentic." Maybe some of that will rub off on us, because whether it's Billy Mays or Joan Rivers, it's just advertising that is, well, poorly constructed and I can't imagine it working beyond a superficial level. So I say, bring on the authenticity. The fact is, a smiling, tail-wagging Labrador can persuade me to throw a stick around the yard any day, for hours.

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