Since writing my last post, "Two Nudes", I came across this quote that sums up how I feel about most of the work coming out of ad agencies, work that rarely gets below the surface.
The woods of Arcady are dead,
And over is their antique joy;
Of old the world on dreaming fed;
Great truth is now her painted toy.
Damn, that's good.
I thought of that nice Levi's film that quoted Walt Whitman's "O Pioneers" and that Volvo ad several years ago that quoted Kerouac's "On The Road." Sometimes it's better to let someone else do the writing. Let the best set of words win.
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